Photo Yang Automation Study On Competitive Strategy

In the face of the shift of the global market, the growth and the decline of economic in each country and the competition of bands, the strategy of enterprises development becomes important. The distribution of globalization has become the important topic for discussion. How to adjust the enterprises strategy in the changeable and competitive situation and the changeable need of the market refers to the existence and development of each enterprises.The factories in the mainland of China develop fast. This gives unlimited chances to the enterprises in Taiwan. Shanxi Galaxy Electric-power Automation enters the Mainland's market in 2004 to keep the advantage in market and technique and take up the leading position. But the successful experience of Taiwan enterprises is serious challenged and the management mode is facing the unprecedented obstacles because of shift of market, differences of area and management right and the participating of the dealers of mainland.The paper analyzes the competitive environment of automation industry, studies the competitive positioning and strategy of the products, finds the development chance and enterprises strategy of the company in the mainland market and at last it points out the management measures and advices for the management layer.