Lift Maintenance Market Research

Since the reforming and opening-up policy,China has witnessed a rapid growth in economic development.The domestic elevator market is expanding at an astounding speed accompanying its economic growth.More and more world elevator giants set up factories in China,plus domestic elevator brands,elevator companies' supply tends to excess market demand.New-product-sales is now facing drastic competition,and its profit margin keeps declining.Under such market background,elevator companies begin to shift their business from manufacturing to maintenance to achieve company's new growth and further enhance its core competitiveness.Based on the view of service marketing,the essay studies the current status of domestic elevator maintenance industry,points out the problems lying in maintenance marketing and submits some suggestions to improve domestic elevator service marketing.1.By reading service marketing related books,the author summarizes the current status of service marketing theories and practices,both in domestic and in foreign countries.2.By analyzing all the related factors to maintenance market,including the trend of maintenance industry development in the world,the changing of customer's demands and the focusing of government authorities,the author make clear what is the current status of domestic maintenance market.3.The author points out the problems lying in domestic maintenance service marketing.4.By adopting Shanghai Mitsubishi as an example,the author further analyzes the present situation and problems in elevator maintenance market.5.The author puts forward his solutions for the updating of domestic maintenance service marketing,including competition by different orientation,integrating maintenance channels,enhancing customer's loyalty and establishing service brand,etc.