Byd Flexible Printed Circuit Board Business Competitive Strategy Research

The modern enterprise's living environment mature hastens unceasingly along with the market sternly, the enterprise in grows and in the developing process is withstanding from all quarters pressure.The enterprise market environment has decided the enterprise profit ability and even survivability, therefore, each company must be clear about the choice enterprise's competition strategy, take competes the strategy as the core, chooses company's development direction, to occupy the most attractive competition position correctly, is coordinated, in the enterprise manages in the generating process each work and the goal order completes, guaranteed that the enterprise is extending the correct competition strategy track stabilization growth and the development.The global financial crisis BYD began to cast a shadow on the shining future, between traditional National Day and Spring Festival's sales busy season, the BYD automobile chose has reduced production in disguised form, the BYD electron year net profit slides to 30%, 2008 Hu Run energy rich and powerful people announcement the BYD president Wang Chuanfu's wealth from last year's 6,000,000,000 shrinkages to this year 2,000,000,000, the wealth shrank 2/3.BYD, although facing many difficulties, but one of the first flexible printed circuit board business lines have a very good business prospects for the development and competitive advantage, but the lack of the right competitive strategy, Therefore, in this paper, the contents of rigorous and detailed data, visual graphics, such as from a macro-and micro-analysis of various angles, accurately grasp the flexible printed circuit board industry trends and competition in this industry. BYD Company from the flexible printed circuit board business starting with the status quo, a general concept of the flexible printed circuit board, the market and technology development trends, the price of the BYD Corporation, as well as flexible printed circuit board manufacturing business conditions, and the focus of analysis of the company's Flexible Printed Circuit Board business problems that exist.This paper combinates of management-related theory, the use of PESTEL, Porter's Five Forces Model, competition situation, a comprehensive analysis of the BYD Corporation FPC business external environment for competitive strategy; by BYD company resources, core competence analysis, analyzes the BYD Company's flexible printed circuit board competitive strategy within the business environment; the final model of the use of SWOT analysis of the advantages and disadvantages of business opportunities and threats.Comprehensive analysis of internal and external environment,the BYD Company Formulates the overall cost leadership strategy for flexible printed circuit board business.In this final chapter, focusing on the BYD Company's flexible printed circuit board business strategy for the implementation of the total cost should be leading the organizational structure, quality management, information systems, international business, innovation, supply chain integration, human resources, corporate culture change so this competitive strategy escort.