The Research Of ZDT Corporation About Flexible Print Circuit Marketing Strategy

The marketing strategy essence implication is refers to the enterprise accordingto the marketing environment and the dynamic change tendency,own marketingcondition and so on, to make overall importance and the most advantageous strategy.With the vigorous development of the electronics industry, electronic productsbecome slim and light, has become increasingly wide spread use of Flexible PrintedCircuit Board, which makes flexible printed circuit board has brought greatopportunities for development, it also brings challenges. Major FPC companies areexpanding rapidly to capacity, and gradually with the development of China’seconomy to invest and build factories to the inland, in an increasingly competitive.This thesis according to my many years flexible printed circuit boardbackgrounds and profession experience,takes the ZDT corporation as the referencepoint, under the economical globalization and the competition about flexible printedcircuit board, analyzed a Taiwan Corporation how to overcome the outsideenvironment change and refining out company’s core competition in order to keeprelative competition advantage,and how developed and the maintenance thecompetitive power product,and how developed an excellent corporation on FPCindustry。This Thesis by analyzing the background and the internal and externalenvironment of the FPC industry,combined with the company existing strengths andweaknesses, the opportunities and challenges, provided the company’s marketingstrategy and marketing system. The company’s strategic objectives through abalanced scorecard decomposed into four-latitudes performance managementindicators, the control means and basis have quantified more conducive to the goals ofmarketing strategy.