Jiangsu Planning Institute A Portfolio Strategy

China's continuing booming economy and civilization drive the continuing developing of reconnaissance and design industry. Standardization regulation, integrative market, diversified player are the current key trends of the industry. Under such environment, the players of the industry meet new opportunities, as well as the challenges.A City Planning and Design Institute is one of the first class urban planning and design units approved by the Ministry of Construction in the first group. It owns the national first class qualifications in architectural project design, project consultation and civil engineering prospecting, and the national second class qualifications in civil planning and landscape design. It has the abilities to carry out projects in civil planning, transportation planning, landscaped design, project prospecting, and project consultation. Its previous work has won different prizes over the country, such as National Gold and Silver prize, "Luban" Prize, "Well-off Housing Project Demonstration" Prize, "Zhan Tianyou" Prize Nominee, etc.All the study about this paper is based on corporate strategic management and business strategy . After exploring the exterior environment and internal environment of A, the thesis carries out a systematic analysis. Based on the analysis, the thesis describes the general strategy and strategy goal, business competition strategy, and the strategy supporting measures for A's future development.