Changsha The Shuanghe Focus On Supplier Relationship Marketing Research

More and more enterprises have realized that with the importance of supplier relationships, especially on "service" product-led ventures, and suppliers have a greater dependence. Pareto's Law, according to the "80/20 rule efficiency", 80% of resources are often 20% from suppliers. This is mentioned in this article, "the focus of the supplier."In this paper, focusing on "key supplier relationship marketing," the theme to build supplier loyalty 4R-targeted based on the theory of Changsha, the status of Double-Crane, procurement of competitive strategy analysis and investigation of supplier feedback, dual-diagnosed Changsha Crane suppliers in the current management of a range of issues exist. And through some of the company's outstanding success stories of the analysis and comments, drawing on the essence of its management, design based on a set of associated, rapid response, to maintain good relations of cooperation and the creation of value, share returns, the focus of Changsha Double-Crane suppliers marketing strategy, hoping to in-service for the company's work and help bring some reference.The article is divided into five chapters. Introduction Chapter I, including the problem, research papers and research methods of significance; by chapter study on the subject of this article related to the theoretical basis, such as relationship marketing, strategic procurement theory; the third chapter focuses on the study and to the status quo problem diagnosis; quoted part of Chapter IV of the classic cases of analysis and reference; fifth chapter is the core of this article, the supplier of key relationship marketing program design, and feasibility assessment; Finally, the conclusions outlined In this paper, and the innovative work of researchers focused on the future.