China's Large-scale Circulation Enterprises, Business Model Innovation Research

The Foreign-funded enterprise the proportion which holds in China current distribution realm is high, strength. Our country sets up the large-scale circulation enterprise to resist the Foreign-funded enterprise, maintains our country's economic security aspect significance to be significant. The large-scale circulation enterprise's business model innovation maintains to the enterprise the full of vigor and vitality is very important. Although the domestic large-scale circulation enterprises display the rapid growth, but the overseas large-scale circulation enterprise business model compares, the Chinese Large-scale Circulation Enterprise also has the very big disparity. This article objective lies in the union domestic large-scale circulation enterprise's business model development present situation, to profit from the overseas advanced business model innovation empirical base, proposes the valuable theory instruction for our country Large-scale Circulation Enterprise business model's reform and the development.This article first is the domestic large-scale circulation enterprise present situation analysis, including large-scale circulation enterprise's characteristic, and foreign capital large-scale Retail business model contrastive analysis as well as to domestic large-scale circulation enterprise typical business model analysis. Then pointed out that Our country Large-scale Circulation Enterprise business model existence the question, mainly includes the enterprise organization, the formalization degree not high, the management and operation system imperfect and so on, analyzed has caused the question the reason, mainly had aspects and so on government policy and enterprise own blind innovation. Then, introduced that the overseas large-scale circulation enterprise business model experience take the US and Japan as representative, has analyzed its successful reason, the comparative external analysis Our country Large-scale Circulation Enterprise may profit from the overseas large-scale circulation enterprise business model the place. Finally, from the government stratification plane and the enterprise stratification plane on business model's tertiary meaning was the profit pattern, the enterprise strategy, the operation pattern proposed will develop the innovation countermeasure in the future to Our country Large-scale Circulation Enterprise.