Large-scale Engineering Construction Enterprise Business Model Innovation Research

Business model is the core of enterprise strategy,enterprise strategies determine the company's direction,the business model explains “how a company makes money”.The innovation of a business model is the most important.It is the origin of all the enterprise innovation.It is the premise of enterprise management and technology innovation.The development and growth of enterprise in the industry has a life cycle,the business model also has its own life cycle.In this high speed developing era,the market environment is changing every day,for any industry,any enterprise,there are no unchangeable business models,the only right way is to constantly analyze the market,research the situation clearly,adjust the strategic direction and business models timely according to the environment that can maintain the sustainable development of enterprises.Construction is a traditional industry,including project development,investment,construction,design,procurement,commissioning and many other aspects.At present,whether government opens procurement categories or development project,steps like investment,construction operation,design,procurement,construction are carried out independently.Information of Various aspects are asymmetry,homogeneity competitions is serious.Not only is the transaction process is not transparent,but a large scale of investments in the project itself,it eventually leads to huge resource consumption,the production is not guaranteed,the project management level and performance of enterprises is bad.Industry corruption is serious,and even does harm to the quality and safety of people's lives and property security.All the bad condition drives construction enterprise to change the business mode and upgrade.FD company is one of the few special-grade private building construction engineering general contracting enterprises,FD company mainly focus on the general contracting and a professional contracting business like most other construction companies.They only have little experience about carrying on investment and construction(BT)in Jiangxi province.In the past two years,the urban and rural development department has been issued new regulations to implement reformation;reformation is pushing the government supervision of the construction industry more and more thoroughly.The construction industry will usher in a new era of market resources allocation.Current domestic economic growth is slow,reliance on the government investment is unsustainable,and infrastructure construction fields will be the main power and an important means of increasing GDP.The growth of economy has been driven by consumption instead of investment.The PPP mode will be widely applied with government's energetically popularization.It will be the main mode for a long time in the future.Based on the definition and theories of the business model,in-depth study based the principle of engineering and the construction enterprise business model,and introduces general engineering contracting,general contracting enterprises,survey and design enterprises are the three main related enterprises of the existing business model and the analysis of existing problems,it also introduces the problems existing in the EPC and PPP project management pattern.Take FD company as an example,combining the development trend of the construction industry and the nationwide promotion "Internet +",going through the perspective of the transformation director of enterprise management,it analyses the characteristics of a large-scale engineering construction enterprise business model.Then analyze the industry on how to proceed the business model innovation reasoning,finally establish the strategic alliance cooperation,determine the implementation on technology and knowledge sharing,integration of upstream and downstream industry chain,realize the industrialization development,improve the scale economic benefit,to build a service platform to a multilateral platform business model.