The Analysis About Business Model Innovation Of Wuhan Zhongbai Group

The next 5-10 years China will achieve the production by the world powers made the transformation of the world's consumption of power, but to achieve the rapid growth of China's consumer market, you need to have a successful large retail business in order to meet domestic consumption demand. Currently, in China, foreign-funded enterprises in retail areas accounted for the proportion of high strength. Large-scale retail enterprise business model innovation is critical for enterprises to remain competitive. While large domestic retail enterprises grew rapidly, but large-scale retail enterprises with foreign business model, the Chinese large-scale circulation enterprises is still a big gap.This paper selected as a case study in Zhongbai, first introduced the present situation of our retail industry, and then analyzed Zhongbai existing business models and the problems of existing models, including positioning is unknown, a single stable profit model, the lack of critical resources and capabilities. Then draw a large retail enterprise business model of foreign status and development and Its Implications. Finally, by drawing on foreign and domestic large-scale retail enterprises successful experience in business model raised Zhongbai business model innovation in the proposal.This paper uses comparative analysis and case study approach to well-known large retail distribution companies, for example, select large retail distribution companies and foreign business model in all aspects of comparative analysis, looking for gaps, identify problems, as Zhongbai's business model innovation can be learn from experience.