Oriented Apparel Industry Distribution System Optimization Design

Today, the clothes market is happening huge change: The product lifecycle shorten,product kind increase,the product batch decrease, the customer requirement has became higher than before about the product delivery date,price and quality, It brought huge challenge to the clothes enterprise. Firstly, the clothes enterprise must give rapid feedback for the customer requirement and raise the revenue, but they must keep the quantity of stock in the low level meanwhile; Secondly, the clothes enterprise must integrate the supply chain, included the material vender and point of sales, and enhance the circulation more efficient;How can they make good use of the resource to manage the product flow,cash flow and information flow ? An excellent Distribution Resource Plan system can help them to solve the problem.The effective implement of distribution resource plan system improves sales network management, and also improves the efficiency of information feedback. The theme of this paper comes from a real case, which greatly optimize the old version system. Firstly, the paper did a deeply analysis to the clothing industry and the status of information-based; Secondly, according to the problems of customer practices, I analyzed the detailed reasons in the whole distribution process; Finally, summarized three points, there are multi-dimension products data management|,multi-layer dynamic origination chart design and efficient data transfer between the headquarters and the sales terminal.Owning to the complicated product data characters in the clothing industry, I redesign the product data management structure base on the old one, and use the Flexfield concept to renew the old design. The new architecture makes the product code construction more flexible. During the product coding process, the system can create the product code and name automatically base on the coding rules and sequence set before. The attribution field records all the product properties, which can be used as a dimension field for the BI system.The mainly sales and operations model is using both direct sales shop and the chain store. With growing of the enterprise's scale, the operation measure is diversified accordingly. The layer of each sales channel and model are not fixed, and it can expand according to company's sales area,brand,the power of agency and the marketing strategy. The organization structure greatly improves enterprise's operation flexibility, and at the same time it also increases the difficult of sales management. All of these statuses bring a big challenge to the company information-based. Therefore the paper provides the multi-layer to aim at solving this problem.As a decision maker in the clothing industry, the most part is how to grasp the sales and inventories change every day, and get to know the one hand data quickly, which is the key element for the strategic decision and the key point to compete with the competitors. The inventory in the distribution management system includes two parts, one is inventory in the customer side, and another one is the on-road product, which is delivering from manufacturing to the customer. Only monitoring the real-time inventory, the company can deliver the goods matching the real needs. Sales data guides the further sales and promotion directions, and also provides the directions to the purchasing and production departments. In this paper provides an effective data transfer solution base on the Web Services technical architecture.The new system has already gone live in the company operation process and got very successful results. Another value of this paper is the deeply analysis of clothing industry, through understanding the industry characters and implementing the flexible system design, we believe it can better satisfy the company requirements, and also improve company's management and competition quality.