Financial Vision International Real Estate Project Development Cost Control

When Rongsheng International's real estate project was established in 2006, China's real estate was developing rapidly, taking the advantage of great profits. As a result, the developers did not pay much attention to the cost control. However, the development cost now seems to exceed the budget, caused by market depression of real estate, increasingly intense competition and price decrease upon the international financial crisis. The Project seems to be flooded by market unless the cost is well controlled.The paper analyzes the present research in project's cost control in real estate industry, discusses its definition, features, connotation, principles, general process, and finds out such problems as lack of scientific decision, objective design, efficient bidding, and strict control of visa modification, reasonable marketing cost by empirical research based on the process division of decision, design, bidding, construction and construction. Finally, the paper, practically, proposes a series of solutions to such problems, including reasonable and accurate location of the project, strict bidding, scientific visa modification, strict control over materials for the project, selection of suitable renting and leasing companies,reterched 27 millions for Rongsheng International.This paper, with emphasis on the combination of theory and practice, aims at exploring some practically valuable cost control methods and measures for real estate development projects, and thus provides real estate developers with suggestions on cost control for reference.