Rural Specialized Cooperative Organizations Operating Performance Evaluation Studies

Since the enforcement of the reform and opening-up policy, our country's economic development obtained the great achievement which attracted worldwide attention, the rural economy has obtained the considerable development, the fanmer living standard get enhancement in large scale. However, there is a growing contradiction between the small productions and socialized market with the establishment of socialist market economy and the development of rural economy. It affected seriously the rural economy to develop further and fast. Such as the low labor productivity and productive force,the lagged social undertakings,and the difficulty of enrichment. Some links do not adapted between the rural production relation and superstructure,which even block the development the rural productive force.Being a member of WTO,there are double challenges for agricultural development.How to reply the challenges,how to increase the market competitiveness,and how to realize the sustainable development,all these problems can be resolved by developing the rural cooperative economic organization.At present, the study on the Professional Cooperative Organization's operation performance inland has not standed a full system. The theories field still has not analyzed completely on the aspect. On the basis of studying the development course of the rural professional cooperation organizations in China and analyzing the development status in Zhuzhou, this article builds a rural professional cooperative organizations' operating evaluation index system, using the institutional innovation theory, organizational theory and the theory of efficient evaluation methods and other related theories involved in the development process of the rural professional cooperative organizations. Having carried on the questionnaire survey, we gained a large amount of data. We carried out empirical research on the operational efficiency of Zhuzhou professional cooperative organizations in rural areas, mainly using the established evaluation index system and the DEA model for operating efficiency evaluation method of the rural professinal cooperative organizations. After the empirical research and analysis, we tried to explore the reasons impacting the operational efficiency of the rural professional cooperative organizations and summarize the development experience of better effective organizations. What's more, we tried to explore new ways to apply operable guiding policy to improve the efficiency. Thus it can promote the healthy and rapid development of the rural professional cooperative organizations.Through the research, this article proposed some policies and suggestions to promote and standardize the rural professional cooperative organizations in Zhuzhou such as: putting the relevant laws and regulations in place as soon as possible, giving the reasonable support; demonstration guidance and the standard management. At last we preview the promotion of the research results.