Experience Economic Context, Market-based Qinling Mountains Sightseeing Agricultural Gardens Research And Development

Agri-tourism is the combination of agriculture and tourism. And its appearance, which is the key to the problems about agriculture, ruralareas and peasantry in China, is a good way to agriculture development. It can not only improve the agricultural production function, but also expanded the field of tourism; and, it can both increase people's standard of living and maintain a good ecological environment. So, it has been developing at an unprecedented rate. But, with the development of resource and economy, how to improve the ecological environment, and how to keep socio-economic development have been a terrible problem. However, the emergence of agri-tourism is a key to eliminate the symptoms, therefore, for study on agri-tourism of the northern foot of QinLing has become extremely urgent and important. The research on agri-tourism has been fruitful at home and abroad, but Agri-tourism Park is rare. Based on the analysis of major tourist source markets and the characteristics of tourist experience, the thesis puts forward development strategy and vision of Agri-tourism Park of the QinLing, aimed to provide a theoretical basis and practical guidance for sustainable development of Agri-tourism Park t at the economic background.Participated in the Normal Form Research of Agri-tourism Park in QinLing North Mountain, under the guidance of experience economy, the customer satisfaction theory, consumer behavior theory, based on market research information and survey data, on the use of methods such as field investigation, literature study, statistical analysis, and summarized interpretation methods, The author analyzed problems and status of Agro- tourism Park in QinLing North Mountain, puts forward development strategy and vision of Agri-tourism Park of the QinLing, for providing a theoretical basis and practical guidance for sustainable development of Agri-tourism Park t at the economic background.In this paper, the main conclusions of the study are as follows:(1) This thesis holds that Agri-tourism Park is a place that both engage in agricultural production and carry out sight-seeing agriculture Activities, taking the development of tourism value of the agricultural resources and agricultural products as the precondition, taking to the rural unique landscape and agricultural activities as the attraction, and the city dwellers as the main source markets, aimed to meet the needs of sightseeing, leisure, entertainment, knowledge, experience and return to nature. And, in accordance with the display of the content, Agri-tourism Park have been divided into seven types, including agricultural tourism, forestry-based tourism, fisheries-based tourism and animal-based tourism, sideline-based tourism, eco-tourism, folk-based tourism.(2) In the experience economy era, visitors show different demands of experience levels for the northern foot of QinLing Mountains; there is a big difference between visitor expectations and satisfaction; the thesis comes out five major motivation factors (relaxation and entertainment, spiritual experience, emotional escape, to facilitate the search for knowledge);there are four factors in tourist experience; visitors' individual attributes have impact of experience; visitors shows some characteristics of preferences.(3) Agri-tourism Park in the northern foot of QinLing have issues such as a small scale,scattered distribution, small number; Single project, the lack of features; low level of business management, lack of market awareness and experience of development.(4) The author made development ideas and responses for Agri-tourism Park of the northern foot of QinLing Park: co-ordinating layout and scientifically planning; interactive combining and making full use of special resources; building up brand concept and implementing quality driven stratagem; guiding the development of Agri-tourism Park by economic theory; setting the overall concept and using a variety of marketing tools; strengthening the construction of supporting infrastructure and establishing the training system for employees; building up sustainable development concept to develop gradually.(5) The thesis builds a Agri-tourism Park Genealogy of the north foot of QinLing, a total of four great types (recreational type, aesthetic type, education type, escape-type), eight major product series, and 22 kinds of product types. And the four major quality themes of Agri-tourism Park products has been designed, including beautiful scenery, folk customs, ecological agriculture, agricultural science and technology.This article has the following innovations:(1) Based on previous studies and own understanding of the concept, the author discussed and defined the principles and classification of Tourism Agriculture Park.(2) The author summarized and analyzed Agri-tourism Park of the northern foot of QinLing.(3) From the view of potential customers and current customer, the author made an analysis of the source markets, and put forward development countermeasures and vision of Agri-tourism Park of the norethern foot of QinLing at the experience economy background.There are some inadequacies of the following: questionnaire survey remains further work; survey data need detailed analysis; agri-tourism product need to be further refined research.