| Marketing has an emerging direction accompanied by a new resolution of Internet, that is, the development of cyber-marketing. This way of marketing has brought new opportunities to the companies, yet the companies are facing many difficulties and challenges. Therefore, how to use cyber-marketing to get more economic benefits is being concerned by more and more companies.This essay has done a specific analysis on cosmetics network marketing on the basis of its theories. First of all, the concept of cyber-marketing has been brought up by the fact that many natives purchase via internet in internet time, thus the comparison between cyber-marketing and traditional marketing leads to some new features of network marketing. Second of all, the essay has summarized the current situation of the development of cosmetics industry and has analyzed the features of cosmetics as special merchandise, thus leads to the features of marketing. The new Internet technique has brought a great advance in cosmetics marketing. Cyber-marketing has already shown competition edge. However, cyber-marketing cannot replace traditional marketing completely. Then the essay has pointed out the problems existing in cosmetics cyber-marketing by analyzing the basic data. At last, the essay has put forward some effective marketing strategies that the cosmetics companies can carry out, which are From the development of new products, network brand extension, cyber-marketing services and the network pricing of cosmetics, the selection of sales channels. The use of cyber-marketing means is demonstrated by specific cases which are all reasoned in the essay. |
