SNS Markting Applications In Enterprise Marketing

Social Network Service, short for SNS is referring to a network organization combined by people through certain real relationship such as friendship transactions, ideals or hobbies. Till the end of December2011, participation interactivity and social nature of property, make more and more people here to find friends, access to resources, make comments, share and disseminate information. This platform plays a more and more important role in people’s daily life. As to the enterprise, in the background of internet, TV broadcasting networks and telecommunications integration, combination of online marketing and traditional marketing is the sustainable development way. Therefore, based on SNS’s understanding the preferences of internet users, the effective use of SNS platform becomes enterprises’quickest way to open online marketing. However, many enterprises fail to fit the users’habits in their brand promotion activities and SNS marketing. The SNS website marketing effect is still not obvious.First of all, this paper does some common analysis on SNS formation and development, including its formation of structure, theoretical foundation and structure nodes, the theoretical basis to do a certain introduction of domestic SNS platform were compared. With a large number of case discussions SNS platform marketing at home and abroad based on the primary means and methods, noting its changing role of the enterprise, and marketing personnel implications of the concept of change, based on this proposed enterprise SNS platform-based marketing strategy and discuss how in the SNS platform marketing effectively monitor marketing effectiveness, given the specific circumstances in the SNS enterprise implementation strategies, and enterprise evaluation on the SNS platform marketing to give some advice. This paper describes the importance of marketing enterprise SNS, SNS presented with examples of network marketing environment a little insight in order to allow business to understanding SNS social networking sites and Internet marketing to carry out practical activities to help.