Research On Development Strategy Of DD Insurance Brokerage Company

Since the comprehensive recovery of insurance business in China in 1980,the insurance business has grown rapidly,from 460 million yuan in 1980 to 3.8016 trillion yuan in 2018.The depth of insurance density continues to increase,insurance services are improving day by day,and insurance is increasingly important.With the rapid development of China's insurance industry,China's insurance brokerage companies have made considerable progress.However,as China's insurance industry is still in the growth stage of development,there are still many topics that need to be studied extensively in the theory and practice of insurance.The development of insurance brokers lags behind the development of insurance.It is still in the initial stage.The theoretical and practical research results are relatively few.The focus,difficult and hot issues exposed in some developments need to be resolved.The main function of the insurance brokerage industry is to solve the problem of information asymmetry between the insured and the insurer,and to obtain more consulting services from the perspective of risk management and insurance impairment,so that people can manage and timely control risk.Since the insurance broker is a sunrise industry,the key to development is to find a suitable strategic development path for its own development.This paper examines the status quo and existing problems of China's insurance brokerage industry,and deeply studies two typical types of enterprises in China's insurance brokerage service market,so as to conduct a specific objective analysis of its market positioning and future development direction from the beginning.This paper puts forward the best development path of China's two types of insurance brokerage companies,and puts forward suggestions for its further development,hoping to provide reference for applicants in the insurance brokerage industry.I use PEST and SWOT analysis,let us see that the brokerage company DD has some advantages in the development process,but there are some drawbacks.Its main advantages are: good brand effect,thanks to the continuous development of the company,formed the DD brand,has good experience in PetroChina,and both insurance companies have good results.Cooperation has strong advantages in risk management and regional services in the petroleum and petrochemical industries.The shortcomings are mainly the excessive concentration of DD insurance brokers' market brokers,the relatively low public awareness,the lack of experience of practitioners,the complex development of market customers,and the stagnant financing and capital transactions.In this paper,the various environmental factors faced by DD insurance brokerage companies are analyzed and studied from the macro,industry and its own perspectives,and on this basis,specific implementation strategies suitable for the basic development strategy of DD insurance brokerage companies are put forward from four aspects: financial security,human resources security,Internet marketing security,and risk protection of brokerage business.