| As the warming and the acceleration of the process in the real estate market,the government adopted new policies to curb overheated of the real estate market. The real estate companies'decisions on the feasibility of the project, whether to invest are obviously crucial. Among them, the feasibility study is a very important process and it is a part of the very important work to the investment decision-making. The ultimate aim for the companies is to achieve the maximization of profits. The investment decision-making is mainly based on project feasibility study. So the studies on the project feasibility play a crucial role for investment decision-making and achieving profits.In this paper, using the real estate economy, financial management and marketing theory, through the analysis on the investment environment of state and Lianyungang City, the analysis on residential building of Lianyungang City, they demonstrate the healthy development of Lianyungang City's real estate market outlook. The analysis on the labor safety and health, the assessment of environmental impact and the progress of project implementation demonstrate technological feasibility of Hengkanghuafu; The analysis on the investment estimation, income estimation and the evaluation of various financial indicators of Hengkanghuafu demonstrate the feasibility of financial analysis. The analysis on SWOT of Hengkanghuafu project and other aspects and the analysis on marketing planning demonstrate the necessity and feasibility of construction of Hengkanghuafu. With the aim of the project decision-making real estate companies of Hengkanghuafu will provide a useful reference for us. |
