China's Foreign Trade Enterprises In Emerging Markets Face The Risk Study

With the global spread of financial crisis, those export enterprise whose target market are mainly composed of the European countries market and the US market suffered a heavy loose. On the contrary, those export enterprises represented by the enterprise of Guangxi kept their market share and maintain the increase trend of export amount via doing business with the emerging market. At the same time, the 105th Guangzhou Trade Fair also show that, the order placed with China by Argentina, India and ASEAN increased by 10.2%,6.2% and 7.1% separately. With all of this, we can come to a conclusion that the demand of emerging markets has become more and more important for Chinese export enterprise. And the research on the risks of emerging market is very necessary and it will help the export enterprise doing business with the emerging market in a greater degree and avoiding risks.This paper use normative analysis to do the research on the risks Chinese export enterprise facing in the emerging market. Firstly, identify the competitive and less competitive industry of China, the main export products and the importance of main target market. All of these information can be used to show the necessity of improve our business in emerging market. Then use Factor Endowments Theory and Theory of Demand Preference Similarity to do feasibility analysis. Select South Korea, India, Brazil and Russia to represent the emerging economies and get their main features in the following aspects:development history, tariff system, Non-tariff Barriers, foreign exchange system, trade overview between China and these countries. Then in compound with the definition and classification of trade risk, divide risks the export enterprise facing in emerging market into four parts, risks of clients, manufacturing risk, clearing risk and legal risk. In the end, give suggestions from the aspect of government and enterprise itself separately.