Hantai District Urban Residents Of Consumer Culture

This thesis is divided into five parts. In part one, introduction of the background, target and significance of the topics were presented. With regard to the research methodology, I explained the research ideas and methods of investigation, then, suggested the creative points in this paper. In part two, a brief introduction of general information and fundamental features of the sample in the area survey were presented. The third part is the main part of paper. Comparisons were made in these disquisition three respects as consumption choice, consumption form and consumption emotion in Han-tai city resident's consumption behavior. The fourth part Analysis of the related factors that potential influence the effect of the consumer culture in this area. The fifth part is the conclusion and deficiencies.This paper sets out, from the perspective of the empirical study, used the methods of investigating, questionnaire to study the present situation of Han-Tai city resident's consumption culture. My research demonstrates that differences exist in different groups in actual consumer behavior. Consumption was a bit conservative in the region, but it does show the different consumption feature to the traditional society, and it needs policy stimulation and consume-orientation to promote the modern consumption culture formation.