Based On The Harmonious Tourism Perspective The Qinling Mountains Of Shaanxi Tourism Harmony Evaluation

With the accelerated pace of China's reform and opening up, building a harmonious society has become the main objective of social development. As an important component of a harmonious society, tourism also needs to actively introduce the harmonious development ideas as the driving force to promote harmonious society. Based on harmony theory and the actual situation of Shaanxi Qinling tourism development, this research chooses the perspective of harmonious tourism to discuss the coordination of tourism development, which will have important theoretical and practical significance for systematically enhancing harmonious tourism theory, deeply understanding the rich contents of harmonious tourism, accurately identifying tourism development strategies of Shaanxi Qinling, as well as improving the tourism development level of Shaanxi Qinling.The purposes of this research:①Present the research achievement of harmonious tourism both at home and abroad by collating and commenting the related research in harmonious tourism. On this basis, the theory of harmonious tourism was integrated and promoted, the theoretical framework of harmonious tourism was built accordingly;②Deduce and analyze the gathered data from various sources of Shaanxi Qinling, as well as clearly find out the superiority and weakness in development conditions for Shaanxi Qinling harmonious tourism;③Determine the evaluation system of harmonious tourism in order to further the quantitative research in Shaanxi Qinling harmonious tourism;④With the purpose of relieving bottlenecks of Shaanxi Qinling tourism development, study the primary influence factors of Shaanxi Qinling harmonious tourism development, and identify the main problems for the development of Shaanxi Qinling harmonious tourism.The process of this research:①Proposing the question:Considering the status of harmonious society development and tourism development of Shaanxi Qinling, it is necessary and feasible for studying the Shaanxi Qinling harmonious tourism on the basis of great in-depth background knowledge of reality;②Analyzing the question:On theoretical analysis, by exploring the basic theories of harmonious tourism, the concept, connotation, characteristics and functions of harmonious tourism were revealed, and then the theoretical framework of harmonious tourism was built. On empirical analysis, firstly based on analyzing the conditions in Shaanxi Qinling harmonious tourism, the foundations of tourism development in Shaanxi Qinling were integrated and presented. Secondly, by building an evaluation index system of harmonious tourism, the quantitative evaluation of Shaanxi Qinling harmonious tourism development was conducted with a variety of statistical analysis methods.③Solving the problem: focus on the prominent problems on ecological harmony, social relations harmony, and mental harmony of Shaanxi Qinling harmonious tourism development, some specific measures and suggestions were put forwards.Main conclusions of the research:①The evaluation index system of harmonious tourism is divided into three parts: target layer, control layer and factor layer. The target layer is the comprehensive level of regional harmony tourism. The control layer contains the ecological harmony, social relations harmony, and mental harmony of tourism. The factor layer is constituted of twenty-six evaluation indexes by selecting appropriately;②The empirical analysis of survey data show that seven categories of elements influence the evaluation of Shaanxi Qinling harmonious tourism;③The fuzzy comprehensive evaluation results of Shaanxi Qinling harmonious tourism show that Shaanxi Qinling tourism as a whole is still in the basic state of harmony, not to achieve a harmonious state, much less extreme state of harmony. Meanwhile, among the seven categories of elements influencing Shaanxi Qinling harmonious tourism development, the level of the harmonious development exists significant differences;④ANOVA analysis results show that the hypotheses: different stakeholders on the evaluation of Shaanxi Qinling harmonious tourism have significant difference, is partially substantiated.Characteristics and innovation of the research:①Choose a new study perspective. Closely connecting with the social hot spots of harmonious development, this study selected a new study perspective: harmonious tourism to discuss the tourism development of Shaanxi Qinling;②Deepen the harmonious tourism theory. By reinterpreting the concept, content, and characteristics of harmonious tourism, theoretical framework of harmonious tourism was established. At the same time, by introducing the theory of tourism stakeholder, the three contents of harmonious tourism were deeply interpreted;③Build the evaluation index system of harmonious tourism. From the three levels of harmonious tourism:ecological harmony, social relations harmony and mental harmony, this research established the evaluation index system of harmonious tourism, which was constituted of twenty-six elements. Additionally, the research gave a multi-angle assessment of Shaanxi Qinling harmonious tourism development according to primary survey data.