Harmonious Cultural Construction Of Shenzhen, China Development Corporation Study

In a market economy, enterprises are facing fierce competition, which led many enterprises to become the product of a brief flash in the pan. How to stand out from the competition, how to build evergreen Foundation, became the helm of every thought. An indisputable fact is:a excellent evergreen enterprises is inseparable from good corporate culture.By analysis, diagnosis and combining with the actual situation, shenzhen my-power has confirmed corporate culture base on aharmony. It core concept is that "Harmony integrity and pragmatic innovation", this thesis detailedly annotated the meaning of these eight characters and importance, and harmony is the keynote of the whole culture. My-power is in a highly competitive chip design industry, under an atmosphere of high updata speed and great pressure,how to get rid of fickleness and anxiety and creat harmony and equilibrium,which is basis of long and orderly development of the company.In this thesis, from a business manager's perspective, to explored and practice building of enterprise culture in the company's thinking and some of the problems faced by,combing and summed up to carry out theoretical discussion and research. And to focusing analysed the meaning and origin of the harmony culture, studied its characteristics, reasonableness and effect, summed up various factor that harmony culture project is successfully carried out. Through harmonious cultural construction, My-power have taken place so gratifying progress and change in market efficiency, employee appearance, teamwork, corporate image, the company processes, and so on.Cultural practice had proved that harmony concept rooted in traditional Chinese culture, which has an important practical guide in the process of enterprise development, and corporate culture have a strong vitality based on harmony.