Research On Marketing Strategy Of Shanghai Yao Pi Architectural Glass Limited Company

Facing the architectural glass market increasing competition, Shanghai Yao Pi Architectural Glass Limited Company how to ensure the original competitive advantages, further expand market share, get more profits, to enhance its reputation in the market place as the key of Shanghai Yao Pi Architectural Glass Limited Company to achieve sustainable development.This paper based on the theory of marketing strategy, gives a comprehensive and in depth analysis of Shanghai Yao Pi Architectural Glass Limited Company PEST and competitive environment and its internal resources and capabilities, including financial resources, organizational management, human resources and influence capabilities, technical resources and core competencies, then, combined with SWOT analysis, further clarify the opportunities and challenges the company facing, as well as their strengthens and weaknesses of existing development. From the enterprise's strategic objectives, corporate mission, target market and choice, market positioning, development of the company's marketing strategy and implementation of development strategies based on product strategy, pricing strategy, channel strategy, marketing strategy, service strategy, Finally, information from strengthen marketing personnel management; the establishment of marketing management department and financial department "quantity price" linkage mechanism; the establishment of specialized marketing organization; to strengthen the promotion of enterprise culture; strengthen with the communication between stakeholders; to establish the risk early warning mechanism six smooth implementation of marketing strategy planning.This paper uses a combination of theory and practical way, with Shanghai Yao Pi Architectural Glass Limited Company own actual situation, developed a strong practical value of the Shanghai Yao Pi Architectural Glass Limited Company technology solutions marketing strategy will not only help the company improve Shanghai Yao Pi Architectural Glass Limited Company its own core competitiveness and achieve sustainable development, but also for the development of domestic metallurgical products company also has reference.