The Study, Based On The Capital Operations Under The Marketing Perspective

Capital is a rare economic resource. It is the blood that maintains enterprise's life. Practice proves production and reproduction cannot do without capital, especially in modern market economy, the capital is the foundation that the economy can be developed continuously. But some confine it to trading security, some confine to merging or selling the property right, some equate it with monetary capital management. All these are the one-sided understanding to capital management.Our country enterprise only pays attention to production, but not to operation and to vitalizing stock assets, weakened the development of the enterprise. Thereby leading to the fact enterprises leaved large amount of capital and unused, wasted even loss, the idea of operation has stilled in the level of commodity operation, but not in the level of capital. This text goes on the overall exposition to phenomenon about capital and has carried on the discussion to capital operation.Under the marketing concept based on the perspective of capital operation that included capital, land, technology and production factors through market mechanism optimized configuration,? all resources, is to be in the capital's production elements under the proliferation of capital operation target.,through the capital flow of capital and improve the transferred from the disadvantageous position of proliferation, capital of proliferation.? That capital operation and traditional sense, the knowledge capital research using the research methods of literature study and analysis of the relevant theory of capital operation in operation, physical capital and analysis the intangible capital operation, the existing problems and proposes the view from the marketing research enterprise capital operation under the specific actions, and for the state-owned assets of the capital allocation -- capital state-owned asset management Companies to provide special perspective enterprise capital operation can help enterprises to be more efficient use of its resources, improve the efficiency of capital operation of value proliferation. Over the past as a financial capital operation process (from financial perspective), but in fact it is a pure financial problems, under the conditions of market economy, the capital market is essentially a capital through the problem, need configuration by market exchange, so it is a marketing problems. It is not only a value problem, but also many morphological forms and exchange, the enterprise internal use exteriorization namely market transaction process problems. From the perspective of the exchange market, make full use of various external resources situation, help enterprise marketing, and proliferation of the capital enterprise is an important part of capital operation.