Discussion On Brand Management To The Significance Of Sustainable Development Of Small And Medium-sized Private Enterprises In Sichuan Province

Various statistics of Chinese summary indicate, private economy has already become the important component of our national economy, it is the most active and behave inside various economic sectors. So, study how develops China's economy better, private economy is an indispensable important part. Though has made considerable progress through the development of more than 20 years in China's private economy, But compared with international economic developed country, still seem very small and weak, it is not strong to embody in the competitiveness specifically. And the economic development pattern of our times is the economic globalization trend, and grow in intensity, since joining WTO in China, Let us realize this kind of state directly especially. Under the background in such an era, how should the enterprises of China reply, how to reply as the private enterprise of important component of China's economy, It is our economic field that is especially on the great proposition that the private entrepreneurs among them should ponder deeply in person.In China, economic development is very uneven too, the east is strong the weak pattern of the west has already taken shape, and it is more than half that the area of the western region and size of population have taken the whole country, we realize the bright hope of the socialist powerful country, can't ingore western region, Party and country have just made the grand strategy of the development of western regions under such a background. The enterprise of the western region are In front of the opportunity, how to go to utilize the advantage, overcome the weakness, strove for a great development, It is likewise the great proposition that enterprise's operators in the western region should ponder deeply. Sichuan, as the important area in the west, how to improve the present backward situation as soon as possible. It is the great proposition that we should ponder deeply from local government to every enterprise operator.Based on the above-mentioned two respect, selected works this select Sichuan how private enterprise strengthen competitiveness, realize sustainable development as the subject for research under new era background, hope to achieve the goal of casting a brick to attract jade. This text has analyzed the current situation of the development of the private economy in China and Sichuan through various statistics at first, Have proved private economy has already become important components of national economy in our country and Sichuan. Then use the method to compare with, Have analyzed the disparity present and backward reason between the private economic and eastern areas of Sichuan. Propose the solution establishes the foundation in the back of being.Then, this text has been proposed " market economy develops into certain stage " from the objective law of economic development of the market, the view that the market competition must develop into the brand competition ", combine the current situation of the Chinese market, Realize sustainable development opened the prescription under the background in this day and age --Take the brand and manage the road. Put forward the concrete thinking and question that should be paid attention to as to how to implement brand strategy. Finally, pass a real case, Prove from reverse side that manages the development strategies of enterprises and planning enterprises not according to the law of market economy and detailed conditions, must fail, Thus finish the research work of the subject.