Study Of Zt Company Marketing Strategy

With further reform and opening up in China and global integration, China's Electric Instrument Industry has entered an era of rapid development. Electrical instruments are important part of the industry, in which meters are major products and account for more than 80% of aggregate output. As power terminal measuring equipments for the power meter facility play very important roles with their wide coverage throughout the industrial, agricultural, defense and other public facilities sectors. The technical contents of meters are shown by lifespan, precision, stability, wide-load low-loss, etc. With new technologies, the traditional mechanical induction watt-hour meters become the long-life mechanical induction watt-hour watches and electronic energy meter leap. This features the organic combination of emerging industries.ZT Company was founded by the Chinese Academy of Sciences. In the face of fierce market competition, this company used to fully rely on technical innovations from universities and developed new products such as smart meters. However, when the smart meter market becomes more attractive, many manufacturers are joining the market. This makes the smart meter market more competitive than before. ZT Company has carried out ownership reforms to improve its corporate governance. The previous ideology of focusing on technology while ignoring the sales has crippled the marketing part of its management without strategic plans and eventually led to severe challenges to this company.In this thesis, starting from the current scenario of ZT Company, the author tries to find an appropriate solution to address its marketing deficiencies. With modeling tools, ZT Company's environment, internal conditions, strengths, weaknesses, opportunities and threats are analysed. Then the company's marketing strategy and policies are developed in accordance with its strategy. Suggestions are also given on the implementation of its marketing strategies and policies.Through ZT Company's case study, this research may provide valuable implications to other university-operated enterprises.