Research On Marketing Strategy Of BGE Company

With the increasing popularity of city gas, the intelligent gas meter industry has been developed rapidly, which has led to the rapid development of domestic intelligent gas meter manufacturers. In this competition, although the manufacturers have got the opportunity, but at the same time, get more and more is due to the competition in the industry, which forced the manufacturers to strengthen technology research and development, in addition to improve product stability, enhance the core competitiveness of the products, but also must grasp the scientific analysis method and the use of correct marketing strategy.So this article takes the BGE company as the research object, carries on the analysis to the company’s current marketing strategy and find out the problem, and then carries on the PEST analysis to the market external environment, the national policy, the social humanities environment and the technical environment.Then from the five aspects of the industry competition, potential entrants, buyers, alternative products, suppliers, the aspects of the BGE company’s competitive environment for a full range of analysis, find out the current situation of the company’s marketing status of the most threatening competitive factors, for the optimization and improvement of marketing strategy to provide specific ideas and methods. Finally, according to the actual situation of the company, through the analysis of the basis of the analysis of the BGE company is facing these problems are temporary, as long as the development direction, the selection of suitable for their marketing strategy, the correct market positioning, improve market share, will be out of the predicament, this conclusion is BGE company marketing strategy to provide some advice to help them get rid of the current development in the industry, the success of the market, so as to promote long-term stable development of the company...