Research On Marketing Strategy Optimization Of Smart Water Meter Product Of S Company

Marketing is an activity,process,and system that brings economic value to customers,partners,and the entire society in the process of creating,communicating,transmitting and exchanging products.Modern companies need using marketing to achieve business goals and provide more products and services to customers.There are some certain differences between smart water meter products and other products in marketing.The smart water meter marketing is mainly for Water Service companies that completing marketing activities in bidding channels.Compared with other companies,smart water meter companies need to improve the marketing system,rely on the cooperation of products,prices,channels,promotions and other factors to meet the needs of customers and win the trust of customers,in order to better carry out the marketing activity of smart water meters.S company mainly focuses on smart water meter products marketing.It is a well-known smart water meter company in China.This article focuses on marketing strategy optimization for smart water meter products and exploring the status,existing problems of S company's smart water meter products marketing.And it will help S company's smart water meter products marketing strategy optimization,ensure that S company's smart water meter products can take advantage of the increasingly fierce market competition,gradually increase market share and achieve better sales and services.This article focuses on the research of the marketing strategy optimization of S company's smart water meter products.It consists of six parts:The first part is the introduction.It mainly elaborates the research background,research significance,research content and research methods,and makes corresponding efforts for the creation of this article.The second part is the literature review and related theoretical basis.It mainly reviews domestic and foreign research literature,understands the research results of smart water meter marketing,and incorporates some of the results into the creation of this article.At the same time,the relevant theories applied in this article are reviewed.The key theories include marketing position STP theory and marketing combination 4P theory.The third part is the analysis of smart water meter marketing environment.It mainly discusses the smart water meter market overview and subdivision,focusing on the smart water meter industry.The analysis of competitiveness is mainly from the five perspectives of consumer market buying behavior,bargaining power of parts suppliers,analysis of existing major competitors in the industry,threat of substitutes,potential entrants,etc.,and elaborates market analysis of smart water meter regions,analyses the advantages and disadvantages of competitors.The fourth part analyses the marketing status of S company's smart water meter products,and analyses the actual situation of S company's smart water meter products.It mainly investigates S company's smart water meter marketing strategies from products,prices,channels,promotions and other four perspectives are analysed,and focuses on the target market positioning and marketing strategy positioning of S company's smart water meter marketing;the fifth part is S company's smart water meter products market positioning,market strategy optimization and implementation of control.the part of the key explain is company smart water meter products marketing positioning optimization,marketing strategy optimization,implementation and control of S company's smart meter product marketing strategy.The sixth part is the conclusion and prospect,which summarizes the full-text creation and prospects for other scholars to carry out research in this field.