Atm Manufacturing Companies Strategic Transformation Strategy For Research, Development Services Business

In 2008, the world financial crisis sweeping the globe, global financial structure has brought great changes, and China's banking industry has brought great changes. This change indirect impact on China's banking self-help equipment purchasing. The bank for the ATM products and high performance and low price, more and more. Along with the development of technology, manufacturing enterprise in product performance ATM tends to the development trend of homogeneity. The fierce competition gradually become the product sales price competition. ATM product sales is always the main business for all ATM manufacturing enterprises in the China market, With the purchase price of bank continuously decreased. In order to survive, the competition between enterprises became more and more fierce, the profit of main business is getting lower and lower. Enterprise's development meet bottleneck. Where is the way out? Only to find new development area, only for strategic transformation. The key question is which area strategic transformation, adopt what kind of strategies in this field, and how to control costs and risks of transition?This paper is based on the above problems, with China's ATM industry as the main research object, in-depth study on the basis of the theory of strategic transformation, According to the ATM manufacturing enterprises in China's strategic transformation of developing service innovation and exploratory research strategies. Main contents:First,according to the study of China's ATM industry research, analyzing current ATM manufacturing enterprises in China and the necessity of strategic transformation.Then, research strategic transformation and services theory, for about ATM manufacturing enterprises in China to develop strategic transformation of services provided theoretical basis.In business and strategic transformation of service on the basis of theoretical study of China, combining the actual situation of ATM manufacturing enterprises, points out that the ATM manufacturing enterprise in China's strategic transformation is developing direction of the ATM field service, And construct reasonable practical strategies.Finally, based on the actual case studies AB company, Test the feasibility and effectiveness of the strategy, And summarizes the papers.