Agricultural Bank Of China Wang Ping Street Branch Branch Transformation Of The Practice And Thinking

The year 2009 was the first year after the share reform of Agricultural Bank of China (ABC) started, and also was the beginning of ABC's network and branches reform. In 2009, under the headquarters mainframe management and marketing management system control, the ABC's branches in Sichuan started it's retail network improvement coordinately, to reinforce the basis of the retail business, and enhance the market competitiveness and value creativity of the whole network of ABC.WANG PING Street branch belongs to JINJIANG District branch's network. At that time during the transformation, according to the main problems has took place in WANG PING branch we made up the major strategy goals and planed to improve it. The transformation started itself in two aspects, one was hardware transformation and another was software transformation. Taking all these into account, we started to make a customer classification, department function classification, visual identify system standardization, network reconstruction, equipment and facilities configuration in both two aspects. Software transformation including:shifting department single business into integrated business. Distinguishing feature; Process change:shift from high consumption and low efficiency into low consumption and high efficiency; sales in transition:from a product centric to customer-centric; staff in transition: made all staff from the skill-based type change up to service-based marketing type; management transformation:change it from an extensive type management into precisely management; consequence check transformation:from a simply consequence assessment into a scientific performance assessment.After those changes has been done in the transformations, we can see that many things become better, first of all we enrich the network services kind, expand the business receiving channel, and second, to adjust the organization structure in order to increase the direct sales operating people proportion, Third, expanding E-business channel, to divert E-business and traditional business, Fourth, customer classification, optimized the customer structure, fifth, optimized the network service process, improve the marketing function of the network, sixth improved the network performance assessment, makes staff working with passion, seventh through the staff's professional training, reinforce the basement of transformation.Acting like a basic level branch leader in ABC, It's just my first step in the Long March of my career, I realized that only working at the frontline of the bank, direct service to most retail customers and the market battlefield, under the customers always comes first thoughts, posting the retail's functions into a marketing service channels to reach the customer's needs. In that way to rebuild the marketing system and prefect the performance assessment system, improving the degree up the customers satisfaction, increasing sales success rates, so that can clean a way of my career development, finally can makes more benefits for ABC.This article "Opinions on the improvements of the WANG PING Street Branch, Agricultural Bank of China," tries to explain how a basic level branch to meet their own reality, to face a long and complex way in business improvement, Based on hardware transition, how effective the software transition is to continuously improve the retail's market competitiveness and value of the contribution, in order to achieve goal of the building the largest retail bank.