The Age Of Mass Media Ideology On The Main Body Of Literary Creation

The influence on the literature of ideology has been a long problem,but the deep research was done in recent years. The traditional study,with relatively narrow horizons,paying attention to contrast of works political mainstream and abide by the redefinition of standard. With the rise of cultural group, the eye no longer be confined to this. The relationship between creativity and the outside world is becoming more and more important. Putting the influence of literary creation in the territory of modern mass media discourses with distinctive characteristics of The Times and the innovation.In mass media age, ideology has rich connotation and extension, as well as its state of being, it has greater tolerance, leading and diversity, subjectivity and interactive features. Literary creation is a kind of imagination and freedom of expression of creation, contemporary civilization basic power is influencing on it,including the media discourse,economic. Whether the political discourse or the economic discourse, they are not brought by the literary self-discipline problem, or a system formed the hegemony of inside and outside, literature creation is the deeply impacted by ideology. In mass media era, writers and literary creation is in the influence of ideological,their performance are in the shape of the mass media, great changes have taken place in the media force, under the influence of the main body, writing shows a variety of types, characteristics of ideological diversity embedding the creation subject's aesthetic consciousness and feeling.Facing the mass media age,ideology multiple features affect the creation subject's aesthetic mentality, based on the different attitudes toward ideology in mass media,creation subject take different creative strategies.From the mass media perspective for the study of literary creation behavior, providing a new perspective,which can help our understanding of the essence and creative activities and the restrictions of theoretical research and practice, having significant meaning.