Study On Media Image Construction Of Chinese Square Dance By People's Daily Online

Square Dance as an important part of urban culture, has the profound influence and the most extensive coverage, is the general public to participate in social public activities of the construction of the most economical, the most direct way. Square Dance as a mass media ecological environment an important piece of the field, often in a special type of event are active in public opinion propagation mechanisms in the media. Square Dance mass media trying to enrich people's perception of reports on urban culture, trying to initiate substantial news sections on the square dance community media attention. However, the rate of adoption of the degree of Square Dance and the mass media have reported that people did not expect, square dance popular in urban and rural areas, but also to focus the attention of media organizations, from a square dance and cultural activities on behalf of the collective memory the development of the manufacturing source of social conflict. Mass media leads 10 a wide audience to start strong crowd on the square dance, square dance on a lot of negative disclosures, cultural significance represented by square dance itself gradually twisted in the media trial and attack, even nowhere to hide.Today, more active in the space of public opinion is negative issues Square Dance, social conflicts during the upgrade, square dance groups in the development, how to square dance development in conflict-prone living environment, the mass media and how to build healthy urban culture relations, caused the author's thinking.Thesis is divided into five parts:The first part is an introduction, Including the origin and significance of research, research status, research content and methods, as well as the lack of innovation and related concepts.The second part is based on the clear up the People's Daily online content of the report for a square dance to carry out the construction of people's square dance framework of media image analysis. The third part is the analysis summarizes the present characteristics of square dance media image. The fourth part of the content on the formation of a square dance media image factors for multi-angle analysis, respectively from the disseminator, the waiters and elaborates the research perspective of square dance group on the basis of the theory of communication. The fifth part is to offer strategies to improve the media image of square dance, actively to promote urban culture spread, setting from several angles topic, balanced discourse, media literacy and square dance management carry out exploration and reflection.