Publicity Of His Film Perspective

Technological innovation and creative film thought the double promotion glory overflowing, It is an industry phenomenon, but also an artistic expression, but also there is a back view of its creators thought and culture as a microcosm of society, it is passing of an era of spiritual culture. Sixth generation, publicity work, in business and art to find the balance between the fulcrum, in good at grasping the variety of narrative, the integration of elements of contemporary culture, particularly in the urban space as an expression of the image, thus showing a cultural spirit of the times consistent with the image content.This article from the profound analysis of the two major aspects of the creation of film publicity, first, from the publicity and the "sixth generation" of comparative analysis, on the one hand a clear grasp of the sixth generation of the evolution of groups and creative features, on the other hand, highlights the publicity the movie is different from the sixth generation of creative features and the relationship between the two; second, from the publicity of the movie city movie angles, contemplation creation creative thinking multidimensional complex, modern society perspective Multi-cultural spirit of the times. Paper discusses the introduction to the subject in the background, purpose, current situation, research methods and thesis chapters.According to publicity director, the film analysis, first of all, the director of publicity work sorting video content according to their image as a family, father and son sentiment, the edge of the crowd an overview of three parts, the overall understanding and grasp of his films. Secondly, the paper features on the creation of publicity of the film is placed on the comparison with the sixth generation appeared, from both the similarities and differences comparative analysis:the same feature is mainly reflected in their subject matter for the city and the concern of marginalized groups and specializes in personalized narrative and emotional expression; differences mainly reflect the publicity the film presents the director with the sixth generation of the different characteristics of the other, from their film's creative background, narrative structure, visual style and the expected effect analysis, the main emphasis on the creation of publicity characteristics are discussed in detail. Then come to the sixth generation of publicity and the relationship between the ambiguous, or that he is the sixth generation of the edge of the director. Again, in the above discussion based on content, publicity director for more in-depth analysis of the film, and tap potential in the film, audio-visual skills level behind the fusion of traditional and modern culture, human relations under the popular culture of alienation under the value-conscious and film cultural identity in the post-modern analysis of the content. From the film the characters multi-dimensional relationship between the complex, reflecting the cultural characteristics of the times full of the spirit of color, combined with the contents of the film itself is multi-dimensional characteristics and creators of ideas, insight into these features are a reflection of the times and cultural connotations. Finally, the macroscopic evaluation of the director of publicity, in the affirmative he also saw the creation of bottlenecks and problems.Paper to show that, in the publicity and the "Sixth Generation" of the comparison, although some features of the article is divided into the same and differences, but not absolute, just because a certain feature in the publicity of the film performance Some more prominent.