The Development Of Tourist Souvenirs And Packaging Strategies

Today, the tourism develops quickly, but the developmentof tourism commodity's main part, tourism keepsake fa1lsbehind it, and it can't maintain the increasing demand ofdomestic and overseas travelers. The disquisition ana1yzesthe consumption characteristic and the market situation oftourism keepsake. It talks about the reason that cause thesituation. It also talks about the strategy of exploiting thetourism keepsake with folk or regional characteristic fromthe angle of design. Finally, through the comprehensive andtridimensional culture packing to the keepsake, it annotesall of it's culture's connotation. It will increase thecompetition ability and occupancy rate. It will also contributeto the 21^st century's tourism and the development of tourismkeepsake.