The Evolution Of The Logo Design Form And Style

The modern age logos design is one kind has the symbolic special writing or the image composition mass media dissemination mark, it by the concise image transmission certain information, displays its intrinsic quality, the characteristic, but by it achievement communication medium. The symbol, takes the human direct-viewing relation the special way, not only in the social activity and the production activity, moreover regarding the country, the social group and even individual basic interest, more and more demonstrates the extremely important unique function.Chinese logo design's grows out of nothing, to seals the putty and the seal from the initial primitive embryonic form again to the today enterprise vivid system, is following the human civilization occurrence, the development, is following the commodity production and the exchange occurrence, the development but produces and forms. It passed through phase of long histories. Logos regarding the western early time that, we may reasonably the artificial social status symbolize and each kind of source area proof needs the result which and the desire affects together. Similarly we may suppose the brand mark, the ear mark and the farm symbolized nearly safe is as a result of needs but to be born. In the modern times, along with the plane design development, the design thought which symbolized has also experienced the many times evolution.We discovered that, formerly the custom utilization principle is broken in the symbol, the inherent mark phenomenon is set at variance, the people had found the natural visual intrinsic unification factor from the fixed symbol, this was the graph research progress, also was the symbol liberation, the humanity in surmounts the century in the course to find the rationalization visual space, formed the modern age to symbolize designed many Yuan development the major tendency.We have analyzed each time symbol style evolution, discovered has had these changes reasons, understood the past will be for better grasps the future. Subsequently enumerates recent Chinese and foreign symbol design some trends. The symbol design based the culture and the design skill too many too are many, the designers may full display own imagination, create have the strong impulse the symbol work.