The Era Of Visual Culture In The Chinese Contemporary Art Easel Painting

We are just beginning an era featured by visual culture. The conversion of vision and image, which comes after that of linguistics, has turned out to be a key word for today(?)s world. With a society of consumption setting root in China, mass media, such as video, network and public bibliography has played such a significant part in routine lives that it alters the way we view and recognize the world pervasively and aesthetically. Meanwhile, the rapid growth of visual technology, which has brought about new pressure on contemporary oil painting, is introducing new potential into oil painting similarly. This paper implicates the character of this age of visual culture and how it affects the way people perceive art. During the middle and late 1990s, some major changes took place in oil painting in a context of Chinese contemporary art, This paper tries to give a hint to the relationship between visual culture and such changes, as well as the possibility of refreshing Chinese contemporary oil painting by interpreting oil painting as a reference to Chinese on temporary art.