Modern Sports Accessories Design

Leisure activity has become a fashion pronoun when 21st century comes, the need for sport accessories increases rapidly. While the market of sport accessories in China is in the stage of development, the oversea well-know brands enter into China continuously and get more market shares, becoming dominant in the field. Under the serious competition, domestic brands tend to be in defensive state. The reasons can be summarized as followings. First, the large scale industry for domestic sport accessories has not formed yet. Secondly, inadequate investment in R&D, low content in technology and poor market standardization result in such situation. And thirdly, with the view of new product developing for market, the design ability for sport accessories is lower and there also lacks the designs for individualization and serialization. Hence, with the resort the opportunity of 2008 Olympic Game in Beijing, we can make use of the exciting business chance to develop the sport accessory market. Starting with R&D and design, the extension for the new product creation can be reinforced and the foundation theorem and research system for sport accessories is possible to form. By deeply exploring the field of sport accessories and systemizing the design for it, we can make sport enter the fashion consumer class to form the chain of sport accessories production. That can play an important role for spreading Chinese culture and raising the commercial value of sport accessories.