Study About Visual Forms Of Brand Designing In Chinese Domestic Products

Today, people's living standards increasing, the concept of aesthetic consciousness is also growing, the visual design of some old Chinese domestic products brand can't meet people's growing material and cultural needs. Therefore, in the 21st century, the visual image design of Chinese domestic products brand need to design with the time.In this paper, through literature method, field investigation, case analysis, summarized on the study of visual forms of Chinese domestic products brand design, first analyzes the feature of modern Chinese domestic products brand visual forms, study from modern Chinese domestic products brand trademark design, newspaper and magazine advertising design, Chinese font design, poster design and other aspects to study visual forms, summarized some of the characteristics of visual forms. Then, in Chapter 3 analyze features the Chinese contemporary domestic products brand're-design of visual forms.Domestic products from China, the brand trademark modern design, newspaper and magazine advertising, the Chinese font design, poster design, the study of visual forms.By combining the specific case to study the visual forms of contemporary Chinese domestic products'brand identity, packaging, magazines, posters, website re-design, analysis and summarizes some of its features. Finally, inspired from the features of modern and contemporary Chinese domestic products brand's visual forms, investigated for future development of visual forms of the Chinese domestic products'brand design, mainly in three aspects, reflections on globalization, action of localization; create brand story and the emotional experience; expand, extend and develop with the time. This article have done a summary in the final chapter, and looking forward to future study.