The Business Strategy Of The Digital Cinema Project Feasibility Study

This article is conducting the reseach about China movie market, specially the digital movie theater line project under the technological revolution industry promotion background. The article first introduced our country's movie development over hundred years, specially reviewed the movie industry development change which the concomitance movie technological revolution brings each time. In recent years, the movie profession, especially South Korean, was representative the Asian movie rises rapidly, and has led the correlation industry vigorously development to a great extent, specially impelled the traveling culture industry revival and dissemination. The movie profession is more and more important in the national economy and the thought culture function. The concomitance unceasing digitization technology progressive movie also welcomes own industrial revolution and the promotion, the digitized movie is the traditional movie revolutionary. The country enlarges the movie investment and support dynamics.A profession and the industry the industrial revolution which turns to a new generation to bring also exactly are the profession junior enter the good opportunity, This without doubt vigorously developed the movie for China to bring the unprecedented time opportunity, How grasps the opportunity the result which promotes the movie technology advancement industry in domestically todevelop well, Is specially the culture revives for Chinese nation's great revival provides a better platform and the foundation, This is exactly our country television ------Central Committee Television's mission.The entire movie industry is one the industrial chain which by the movie movie-making production, the movie release and the film projection three major part is composed. Movie theater real world various countries at present mainstream release way. This we design CCTV Enterprise enters the movie profession the strategy is: From release obtaining, uses the superiority which the new technology brings the industrial chain to reduce, profit pattern innovation, Extends gradually to the both sides finally forms the brand-new complete industrial chain the way to participate in the profession the development and the competition.