Modern Packaging, Advertising Research

Supervised by Prof. He Banggui, the author systematic research the advertising function of modern packaging and it is applied the Communication, Advertising, Aesthetics, and other theories in discussing the main content and meaning. The author also illustrates the aesthetic symbols such as graphics, color and shape in modern packaging, and the significance in disseminating the product and the advertising information.For the commercial reason, packaging must be attractive and serve as a good advertisement. So a great part of designers are concerned surface decoration, although form, material, and shape of the packaging, as a result we have more beautiful but more luxurious, more expansive but more unnecessary packaging, however in the matter of fact products should not be over packed. Because of environmental reasons, only the minimum is acceptable, and, in practical terms, in any case, consumers react adversely to excessive packaging. The removal of layers of packaging is a task that consumers would rather do without, both because of the task involved and the problem of disposal.At last the author put forward a creativity concept that to build a new modern packaging system which consists of interactive medium, information systems, logistics systems and so on, and divided the functions of the packaging. So that, the advertising and sell functions of packaging can be achieved by interactive media such as the Internet and retail exhibition. Consumers will be attracted by the most luxurious packaging but do not pay for it, when they make a purchase through the internet business system or mobile phone, a transport pack which protected the product will ultimately reach the consumer as a unit of sale from a merchandising outlet. The consumer packaging will design as simple as possible by modern packaging system, and most of them will be reused and arranged by logistics systems. The modern packaging system makes the advertising function more efficient and also disseminates the philosophy of getting on well with nature, continual development living viewpoint.The packaging industry and the market are always changing. We believe that the forces such as creativity and change will drive the modern packaging system continue to operate and keep up with the pace of the time, so it'll be a good resolution for both the suppliers and users of the packaging.