The Chinese advertising profession has experienced rapid changes and amazing achievements over the past 20 years. How has the teaching of advertising design in vocational-technical schools kept pace with the advancements to cultivate and prepare China's most talented and creative people for the advertising profession? The article attempts to describe the current state of advertising design teaching in vocational education schools and analyzes some deficiencies, at the same time, based on German"Cooperation System"and its experiential and procedural model, the article offers suggestions to strengthen and improve Chinese advertising design teaching. |