| The cultural industries refers to the combination of culture and industry, is the production of the spirit, or the spirit of the material production. It guided by the market, for the aid of profit. The ultimate objective of cultural productions or services is capital appreciation.As a original and emerging industry, cultural industries has increasingly become a new economic growth point and an important pillar of the national economy. With abundance cultural resources, plenty market demand, rising spiritual requirement, the progressive related industries, the government's active support, and other potential competitive advantage, China's cultural industry has speedy development in recent years. Along with the rapid development of the cultural industries, the related theoretical research and the academic community on the cultural industries increasingly abundance, but mostly concentrated on macro policy such as the development direction. Industrialized operation research of cultural industries is a few, at the same time the study on input performance evaluation of cultural industries are still in the blank. This paper is just based on this, in view of pursue capital appreciation natural on the cultural industries, evaluate the input and output capacity of cultural industries.This thesis started from the study actuality of the performance evaluation, in light of the actuality and development characteristic of Chinese cultural industries, in the choice of domestic and foreign performance evaluation method, establishment DEA input-output model in the view of industry level, and establishment EVA cultural performance evaluation model on microeconomic. Finally, as an example of Tianjin, this paper did empirical studies of China's cultural industries and base on the result of the empirical studies, analyzed the causation, including irrational allocation of resources, a single source of input, lack of professionals and so on. This paper also discussed the solutions such as completed the cultural industrial development policy, expanded the fundraising channels; quicken the reform process step of cultural enterprises and so on. |
