Consumption And Aesthetic Dialogue

Aesthetic culture in the 20th century, theoretical research has gradually become a new point of view. However, in the current aesthetic discourse is being experienced by the loss of crisis, because the consumer culture in the new century, the rise of consumer culture and its assimilation of the great and irresistible power to enter the internal aesthetic culture, the spread of consumer culture to allow the consumer the United States universal phenomenon in people's daily life. Consumer culture in the offensive attack, the aesthetic culture seems to have taken place in a huge shift. Consumer culture and the aesthetic dimension of culture in the modern world to start a dialogue on. Thus both the present as two main types of cultural patterns, the study on the relationship between the two can help us better to the analysis of contemporary culture and contemporary nature of human existence.Phenomenon in the consumer behind the United States, to see not only the aesthetic culture of consumer culture and more erosion of human values and the survival of a change in attitude. Modern aesthetic culture of the aesthetic in contemporary culture characterization, but in building a modern aesthetic, and the existence of its own in line with the consumer culture of the level, under the influence of consumer culture of the modern aesthetic balance of the structure of the destruction of tension , that is, the internal emotional imbalance, the imbalance in emotional and rational, critical of the imbalances and the general public; secular and transcendence of the imbalance; and the art of self-discipline and Heteronomy imbalance. Aesthetic modernity tension imbalances and the role of consumer culture of the common aesthetic and cultural aesthetic to the consumer culture in transition. Therefore, in the aesthetic vision of modernity, the consumer culture of the aesthetic culture of the remodeling has been a theoretical possibility.Consumer culture by changing the culture of aesthetic and cultural logic, the abolition of the special nature of the aesthetic subject and object, and use symbols to control the aesthetics of the main object; consumer culture also led to aesthetic and cultural changes in cultural patterns, and the aesthetic appearance of the generalization and loss of aesthetic requirements of the traditional paradigm of individual freedom and consciously shift the paradigm of the establishment of diversity; but the most fundamental is the consumer culture of the metaphysical system of aesthetic values of the remodeling, the aesthetic feeling of exile and beyond the aesthetic value of the resolution, direct led to the existence of aesthetic value as the basis for mutation occurs. Aesthetic no longer point to the survival of human ultimate concern, and point to the logic of consumer society. The resulting shift is the object of aesthetic embrace of consumption, consumption and gradually blurred the boundaries of aesthetic, cultural and aesthetic of contemporary aesthetics of modern and traditional culture have taken place between the fracture. Aesthetic and cultural aesthetic to the consumer culture in transition. This process is a process of destruction and reduction, but also a value of market process. For aesthetic culture and the study on the relationship between consumer culture not only to study the changes in aesthetic culture, but also the aesthetic of contemporary culture in order to put forward into the plight of a reasonable answer. Aesthetic and cultural ability to make the purification of the aesthetic dimension of modernity in the reconstruction of great reasonableness of the reconstruction of aesthetic culture will no doubt provide the transformation of aesthetic culture more in line with the requirements of human development, human enlightenment valuable aesthetic requirements.In this paper, both in theory the West learn from the results of theoretical studies of consumption, China does not give up on the aesthetic and cultural reality of the study, in the base of the Chinese vision of the modern aesthetic and cultural context on the basis of the aesthetic culture of the fracture to take horizontal and vertical study ways of combining, in the current consumption and the aesthetic has become increasingly boundaries based on the aim of China's contemporary aesthetic and cultural forms to make a practical view, the aesthetic from the consumer a way out of control. To obtain the aesthetic in contemporary culture in the development of value.