On The Performance Of Human Nature In Modern Logo Design

Interactive between designing with people is a trend now. It is important character of the trend of humanism designing. Designing is not only practicality but also applicable. Just like Pluros who is a famous designer of U.S.A said: "Mostly people almost think that design has three dimensional: aesthetics,technique,economy. But it is crucial beyond above these that is the forth—Humanism." Society development trend is doing mult-culture and individuality. Humanism design is one of logo design trends and is a root of design for people.Take a wide view the history of the modern logo designing development, from industrial ages to information ages. The development that symbolizes the humanized element in the logo design to accompany with a society strengthens continuously. Industrial social middle, the quickly increat of international companies causes internationalization of merchandise incline to more and more obviously, the western predominant culture occupied the main medium of the world, the letter of alphabet logo flowed out continuously now. Industrialize the progress and modern designs to bring mankind's life convenient of also resulted in many disaster breakages for the earth and mankind in the meantime. The internationalism style becomes the world monotonous, people attempt to get away from at increasingly the technique turn and commercialize the society development's tie for mankind's character, hoping earnestly in the world that drowns in the sign to pursue is larger to the human nature of reach agreement to put freely, the ego of[with] the biggest degree expresses to satisfy and ego. The ages of the information, the emergence of the calculator changed people's life style, transportation of fast, the high speed of the data,supplies circulates to make people be able to control a great deal of information quickly, more deep people's abhorrence to industrial social various irregularitieses, characteristic, the pursue of diversification is more and more and severely. Be subjected to this influence marking designs to also reflect a more of diversification,characteristic,liberalism.Arrival of marketing ages, make the sense of vision identify to be worth with the trademark brand to increase with importance continuously, marking conduct and actions 6 of the core part want to match the dissemination strategy of the business enterprise image, and want to accompany with the growth and progress of the business enterprise but adjust. Compete to force a business enterprise to strengthen drastically with the communication of the consumer, set up characteristic brand to outshine others in go together the industry. This image that needs a business enterprise has affinity more, can even make the consumer feel warm, being rich with human interest more. Several thousand in the last yearses each race precipitated different culture because of the different geography environment, after the internationalism style encounter to the objection, the design starts emphasize characteristic,the race and cultural content. The new adornment doctrine exercises to roll up Europe and America and very heavy doctrine style. Enlargement in the marking the design the depth of the sense of vision atmosphere, the sense of vision image contents is also more extensive, putting forth effort to strengthen the performance that the art turn on the function foundation.Designer focus on what society has changed and how feeling about populace is the embodiment of the humanism designing ideas. Now, logo design present a kind of artistic conception, which is more freedom, human being, sensibility. Inspiration and power of design comes form the same social cultural that the designers and the public have. With humanism has been accepted by designers and the common, more and more people star to understand what it means. Time and social cultural decides that humanism designing of logo will be led to this character developing faster.