On The Ideology Of Mass Culture

With China's reform, opening up and the development of market economy, to a certain extent the popular culture become the main content of people's cultural consumption. Popular culture in China is popular, the prevailing ideology of people with exerts a subtle influence on, even for people's life style also is in produce. Someone on popular culture quality state of the good and bad are intermingled or worry that resistance. Someone praise for this culture which is outside the powder. Whether it is accepted, popular culture is in rapid development, and the speed is rapid, so in modern society nobody can avoid it.The development of the economy and the progress of science and technology, plus the ideology of consumerism, the development of popular culture is not contain. In some developed countries , the cultural industry is not only economic pillar industries, and also pass the ideology through the cultural products to other countries. In this trend, we only boycott it may not solve problems; if we Blindly accept, and popular culture will bring the negative influence. So, how to understand ideology of the popular culture, to regulate and guide the popular culture, how to put it into the national management, let it become soft power, as an important part of people's positive guidance. All of this has practical significance.Popular culture is not only way of leisure, entertainment, the research of it should focus on politics. Ideological function of the popular culture should be the focus of research. For the essence and the complexity of the mass culture, we can have more comprehensive understanding. There are three chapters to discuss the ideological functions of popular culture.Chapter one: With the process of modernization and the civil society appears, popular culture arises at the historic moment. As a kind of ideology, mass culture performances the characteristics of ideology. Popular culture is based on the social economic and political foundation, and with its base and changing. It has extensive audience, and greatly influences the people's psychology and values. At the same time, as of a kind of the ideology for people, It cultivates the people's cultural values and concept, guide the people's spiritual .Chapter two: From microcosmic angle or mandatory political progress perspective, popular culture contains political significance. Like ideology, popular culture has the function of society Cement. It can produce a great spiritual power, get together all groups. Regardless of the popular culture is expressed by tame or progress scream, it let people have some common psychological and ideas. But the popular culture is not synonymous with political thoughts and ideas, it is easy to understand , superficial, and civilian. With the most convenient way to people laid emotional appeals.Chapter three: Facing the form of the good and bad are intermingled, quality of popular culture, we must correctly understand the duality : ideology of popular culture. Play the positive role of popular culture, and avoid its adverse effects, for some fresh blood to the popular culture, and make it develop healthily and vitality.