The Ideological Function Of Mass Culture In Contemporary China

Mass culture meet the public’s daily entertainment needs, and also has an effect on people’s daily liveway (or even negative effect), influencing the value orientation slowly and subtly. Especially with the helpof modern media, it has completed to enter into the public’s all areas of daily life. So, the mass culture, notonly has the function of entertainment and consumption, but also has a deep level of ideology.Contemporary china mass culture function play a dual role in value orientation guide, vector-borneoperation and construction of everyday life: mass culture opens up new channel for cultural needs of peoplein different social classes. At the same time, it is infiltrated by consumerism, abandoning the ideal heightand the height of humanity, which dissolves the sacred and sublime and give up the pursuit the significance;mass media, as the strongest social radioactive cultural device, becomes the driving force of culturaltransmission by affecting the scope, content and pace in cultural transmission, and its many features hasbeen into the deep structure of contemporary culture, that makes contemporary culture present thecharacteristics of medium. Meanwhile, connotation and denotation of media are constantly developing andevolving, which cause human’s ability to control the mass media turn overall to local, with the growing ofpossibility of losing control; its realistic orientation of value affect people’s emotions, thinking, aestheticideas and behavior way, with the influence acting really in people’s daily life bit by bit. After all, Massculture is the combined product of the commercial economy and industrial civilization, excessive and alongwith the gender culture consumption could obliterate people’s creativity and imagination and paralysis ofthe people’s will.In fact, contemporary china mass culture and mainstream ideology gradually fit each other,"eachother leafy": the mainstream ideology based on daily life innovates in narration method of Marxism, andmass culture is able to obtain the long broad development space only with the permission from themainstream ideology. It is worth noting that, to develop contemporary china mass culture, it is necessary tocontinuously improve the connotation of popular culture, to correct a variety of problems appeared in massculture, to remove the negative effects of mass culture timely, to enhance its initiative and aspirations toclose to and integrate into the mainstream culture, and guide the development of mass culture with the socialist core value system.