The Research On The Construction Of Current Chinese Popular Culture

In the era of cultural globalization, the soft power of Chinese culture is playing an increasingly important role in the competition in comprehensive national strength. Implementing the strategy of reinvigorating china through culture has been put on the agenda with the interaction between economy and culture. The ear of popular culture has arrived, its development has never been flusher and industrialization tendency is more and more strong. Along with the carriers like commodities, technology and entertainment rapidly flourished, the effects of commercial, entertainment, industry and other features of popular culture is also expanding rapidly. So that popular culture has gradually become the most popular culture forms. In this case the duality of has appeared inevitably in the process of the development of popular culture.In the face of all sorts of opportunities and challenges of popular culture in China today. It’s very worthy our concern and serious study that how to undertake the health construction and development of popular culture. The paper cards the views on popular culture of the Communist Party of China. In this theoretical background the paper analyses the causes of the duality by three aspects, the impact of globalization, the diversity of local cultural and the inherent problems of popular culture. Meanwhile the paper provides the feasible measures for the development of China today’s popular culture from four aspects, advanced culture, multi culture, innovative consciousness, cultural market and cultural industry, injects new vitality to significantly enhancing the soft power of China’s culture.