"romance Of The Three Kingdoms" The Spread Of The Ming And Qing Dynasties Study

This article uses the Western Communication Theory to research the communication history of"The Three Kingdoms"in the Ming and Qing dynasties. From the propagation environment, communication content, communicators, mode of transmission, communication audience, communication effects, to examine six specific details of the spread of this novel.The external environments which affect the "The Three Kingdoms" spread, include political culture and both the material basis of society. In the Ming and Qing Dynasties, the government's cultural policy in most of the time was autocratic and conservative, was not conducive to the spreading of stories. But it also depends on the attitude of the supreme ruler. Rulers in the late Ming popular literary favorite, especially the Qing emperors like the "The Three Kingdoms" and praised the novel made the spread of the Ming and Qing Dynasties ,so the novel was not much affected by the policy. In addition to the cultural policy of the ruling class,the social cultural trend has also had a significant impact on the novel, such as Wang Ming and Qing Jia culture. Novel transmission also depends on the material basis. Such as Ming and Qing Dynasties economic prosperity and the rise of the middle class, the printing industry and education, those cause the widespread development of the novel possible.As the dissemination of the contents of the "The Three Kingdoms" novel itself is a prerequisite for its widespread and internal factors. For its popular theme and spirit at all levels of generations or the content, so the audience full of Ming and Qing Dynasties expect there to read when reading the emotional identity. The creation of superb artistic Luo Guanzhong, and later became part of the illustrations and the comment text increase readability of text, to accelerate the spread of the novel.Literature Evangelist is the subject of literature dissemination activities, and dominant. "The Three Kingdoms" of communicators are different ways to spread to all levels of society novel. Ming and Qing Dynasties "The Three Kingdoms" communicator divided by the mass media can be divided into text and oral communicators. The methods of text copying transmission, include publication sales, leasing loan, the most important way for sale. The Ming and Qing Dynasties book sales channels to promote the diversification of the novel's widespread. Form of oral communication, including the opera,"The Three Kingdoms"rappers and a variety of civil non-professional word of mouth. Private non-professional nature of the "The Three Kingdoms" stories in addition to oral communication, there are twisters, proverbs, etc.. Verbal means of communication to make up for lack of text communication, expanding the scope of the novel spread.With the "The Three Kingdoms" wide spread, the novel audience also showed growing trend. According to psychology audience are divided into entertainment aesthetic, knowledge taught by type and reference type criticism. Audience for fiction is not just passively accept that they have a corresponding feedback for fiction, both positive feedback and negative feedback negative. The feedback is important for the value of communicators. Help communicators of information based on feedback to improve the dissemination of technology, communication content, more effective communication, improve the dissemination of results. Ming and Qing Dynasties "The Three Kingdoms" widespread, so that in the field of literature and art, political and military fields, public spirit has been of enormous influence, and a considerable degree of extra-territorial effect of the spread.