Who Moved My Flag?

With the advent of information age, the Internet technology has beening developing rapidly, and digital networks and other new media are widely used, which drives tremendous changes of the world. As for the designing field, designers realize that the traditional two-dimensional static visual images can not meet the demand of intensive brands' competition as well as human beings'increasing development. Thus it is necessary to break through the contraints of "static", and try to consider and design more mature and vivid symbols. This paper enumerates the technical progress, media revolution, and changes of design conception and visual identity;then analyzes the performance of dynamic symbol design and its internal significance and value. Also, the tendency of dynamic design is discussed within the context of the information era.