"cross-border" Charm

This thesis is the analysis of the phenomenon of contemporary artists participating in brand propaganda, whose aim is to reveal why contemporary art propaganda is used for the brand design, that this behavior is beneficial to change the business image and strengthen the propaganda. The mutual"cross-border"between contemporary art and brand propaganda appears to be the cross, the blend and the set of each other, but in fact, the initiative of business action has been"plundering"the resources of contemporary art image, change the nature of contemporary art and soften the position of contemporary art. This thesis title:"fascination of'cross-border'"is essentially a discussion on commercial brand propaganda, which affirm the commercial value of brand propaganda, and the action of"cross-border"for the contemporary art propaganda.