Research On Consumers' Counter - Claim In Online Shopping

Online shopping, as a new method of purchase mode, is fast gaining popularity in our country in recent years. However, its specificity makes it difficult to protect customers’ right to know and right to choose. It is common that consumer would regret when they see the material objects, which has bad influence on customers’ enthusiasm. The new modification of Law for Protection of Rights and Interests of Consumers endows the consumers with right of rescission during online shopping; it becomes a highlight, which receives widespread attention and praise from consumers. On the other hand, some shortcomings have exposed during legislative process after practice more than a year, which should be further improved. This article analyzed the basis issue about consumer right of rescission during online shopping, as well as proved the necessity of it, furthermore, based on practice, this article suggested that we should improve the system in the five aspects as follows: clear the scope of application of right of rescission, determine the standard of intact goods, increase the vendors’ disclosure obligation, add the Right of Rescission on online shopping service, and perfect the relief method of consumer rights. All above is for the sake of preferably protecting online consumer rights as well as promoting economic prosperity and development.